How to Set Up Marketing Operations in Your B2B Tech Company

Описание: Having a marketing operations function within your marketing team is becoming critical, not just for large enterprises but for businesses of all sizes. Why? Because it keeps everything running smoothly and enables the rest of the team to excel in their own roles.

In this video, Emily Gravel, Lead Marketing Operations Manager at VMware provides useful advice for setting up a marketing operations function that will make your marketing team more effective and drive increased business growth.

We cover;

How does Emily define what marketing ops is
Common triggers for needing a marketing operations function in the first place
What the company should do before hiring someone
What type of candidate they should hire as their first dedicated MOps person
What you should focus on in your first 90 days when setting up the function
What you can put in place to define and measure your success
If you're looking for a new marketing operations job - what Emily thinks should be the top 2 or 3 to understand before you move forward on it
Red flags to look out for in the interview process
What marketing operations candidates can do at interview to better position themselves for the job

And so much more...

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