Is B2B Content Marketing Still Worth It in 2025?

Описание: In this episode of the Market Mentors podcast, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025.

Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. They discuss effective content strategies for different growth stages, how to measure success beyond traffic metrics, and why empathy is the most underrated marketing skill.

Learn how to balance SEO with thought leadership, when to expect results from content investments, and how to use AI as a co-pilot rather than a replacement for human creativity.

00:00 The Importance of Content Marketing in 2025
01:43 Blogs and Their Evolving Role
04:05 Where Would You Start to Create Inbound Leads?
08:58 Understanding Your Audience: Beyond Demographics
10:37 How Do You Decide What Type of Content to Produce?
12:30 When Will You Start to See Results From SEO Focused Content?
15:25 What Metrics Do You Track?
17:22 Making Boring Content Engaging
19:30 What Skill Should Content Marketers Master Today?
21:34 How to Assess Content Marketers at Final Interview Stage
25:57 What AI Tools Are You Using and Recommending?

And so much more...

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Araminta Robertson -   / aramintarobertson  

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