KTP Series | Agrico UK & Abertay: Potato Perfection - breeding success using data driven selection

Описание: We would like you to join us to learn the story of how a collaboration between Agrico UK Ltd and ‪@abertayTV‬ delivered yet another success story for the North of Scotland KTP Centre.

The goal of their KTP was to design, develop, deploy and evaluate artificial intelligence (AI) solutions for gathering sensory evaluation data from home use tests. The user data was used to optimise Agrico's selection of new potato varieties, based on acceptable attributes of taste combined with agronomic properties such as disease resistance and soil suitability.

Agrico identified a need to develop knowledge of advanced data analytics that will support the global collection and utilisation of consumer data, and consumer taste preferences from the countries with whom they routinely trade. The academic team from Abertay were ideally suited to this task, due to their extensive experience in supporting Food Science KTPs.

Together with their KTP Associate, the KTP has already delivered valuable insights into consumer preferences and behaviour, which will inform the company's research and development pipeline for the future. The North Scotland KTP Centre acted as the bridge between the knowledge base and the company, demonstrating that project collaborations have the potential to achieve extraordinary results. Don't miss our next case study!

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