Ibis partners with Jenny Rissveds and Team 31

Описание: Team 31 was created out of a desire to do something different. Rather than perpetuate the pressurized structure of elite racing, with its focus on podiums, followers, and engagement, the goal is to have fun and inspire others.

At the upper echelon of racing, it is easy to forget that riding bikes is fun. That is why spending time with children is so important. It is a reminder of why we ride and more importantly, an opportunity to inspire the next generation to stay active and healthy.

The team’s name also brings attention to Article 31 of the United Nations Convention on the Rights of the Child, which states that “every child has the right to rest and leisure, to engage in play and recreational activities.“

The Team was inspired by the personal journey of Olympic Champion Jenny Rissveds. After overcoming a personal battle with eating disorders and depression which caused her to leave cycling, she has returned to the sport and become a major proponent for mental health.

In addition to Jenny, the team includes returning member Kelsey Urban. Kelsey is the 2019 U-23 National Champion and a US National Team Member. The third member of the team is Linn Gustaffzon, a Swedish National Rider racing on her first factory program. Together, the team will focus on the UCI World Cup events.

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