How Erin Holowach Rebuilt ComFree to 1,000+ Sales/Year Brokerage

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In this episode of The Full Out Real Estate Agent, Mark Faris sits down with Erin Holowach, Co-Founder & CEO of ComFree, to share one of Canada’s most inspiring real estate comeback stories. Erin and her husband launched ComFree in 2002, introducing a flat-fee, commission-free model that gave homeowners an alternative to traditional real estate sales. Within five years, she scaled it to over 1,200 listings a month, later sold the company, and years after multiple ownership changes, she and her husband bought it back, rebuilding it into a thriving brokerage once again with 1,000+ annual sales across five provinces.

From her roots on a 15,000-acre farm to leading a multi-provincial brand, Erin shares lessons on grit, simplicity, and conviction. She reveals how critics fueled free publicity, why clarity beats complexity, and why knowing your value proposition is the foundation of sustainable success. Erin also dives into her long-term investment philosophy—why “dirt doesn’t lose value”—and what agents can learn from staying focused, resilient, and client-driven in an evolving market.

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FOLLOW MARK FARIS
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FOLLOW ERIN HOLOWACH
Website ▶ www.comfree.com
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Facebook ▶   / comfreerealty