The Mindset Behind a Successful CEO with John Sampogna

Описание: Is your leadership approach setting your business up for success or leading it toward critical failure? In this episode of Secrets of the Corporate Game, host Kendall Berg sits down with John Sampogna to uncover what it takes to lead and grow a successful business in today’s competitive landscape. John, the CEO and Co-founder of Wondersauce, shares how his leadership has guided the company into becoming a 75-person powerhouse in brand storytelling and digital experiences—with over 90% of clients returning for repeat business.

The conversation explores the crucial distinction between taking calculated risks and chasing bad ideas, the importance of aligning leadership decisions with broader client strategies, and how effective communication can make or break both client relationships and team morale. John also reveals the challenges of scaling a company while maintaining ethical business practices, offering essential advice for leaders and aspiring entrepreneurs on critically assessing their ideas before taking the plunge.

About John Sampogna

John's Bio: John Sampogna is the Chief Executive Officer and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, Sampogna has created and led work for a wide range of clients such as L'Oréal, Scott’s, Brookfield, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider’s “30 Most Creative People In Advertising Under 30”, Sampgona’s insights have been featured in numerous media outlets, including Glossy, Adweek, CNBC, Medium, Yahoo, and Digiday.

Follow John on Linkedin:   / johnsampogna  

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00:00 Intro Starting a Business and Risk Assessment
3:18 Building and Managing a Successful Agency
11: Growth opportunities for employees as a key success metric
19:03 Client Relationships and Communication
28:26 Concept of 'cost of doing business' for managing stress and expectations