Social Media ROI Hypocrisy
Автор: David Meerman Scott
Загружено: 2011-12-03
Просмотров: 3623
Описание: Executives demand to know the Return on Investment (ROI) of social media like Twitter, Facebook, or YouTube before allowing employees to use them at work. Yet they happily pay for other real-time communications devices for employees like Blackberrys, iPhones, and iPads without a proven ROI. That's ridiculous. David Meerman Scott is on a crusade to expose this hypocrisy at his speaking gigs around the world.
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