Ep 9: How To Build An Empire - The Delicate Balance Of Trust, Hard Work, Commitment And Luck

Описание: We finally have a full episode guest! Welcome Henrik Axelsen, Viktor Axelsen's manager and father. He's here to discuss and break down the processes they have gone through to build the empire they have today. TRUST was a key word in this episode of the podcast, as was understanding the need to outsource and have experts around you, in addition to the hard work, commitment, and luck that go into it.

If you want to go fast, go alone.
If you want to go far, go together.

00:00 – Highlights
00:50 – Intro
01:40 – Who is Henrik Axelsen?
04:40 – Viktor, how was your childhood?
06:40 – Coping with Viktor's temper on court during his youth
08:40 – The pressure parents put on young athletes today
10:20 – Early signs of Viktor's talent and growth
12:50 – How things worked for the Axelsen family
14:40 – Viktor's first contracts, and the transition to Yonex
17:30 – Vega Time
17:55 – Signing with HEAD: an inspirational story
19:05 – Why badminton should be more business-driven
22:00 – Winning the World Junior Championships opened doors
23:40 – Henrik's experience as Viktor's manager
26:00 – Knowing your value as a brand vs. personal identity
28:00 – Breaking standards: believing in badminton’s business potential
30:40 – Balancing focus between sport and business
33:00 – Finding the right experts: don’t be afraid to ask for help
38:00 – It costs money to make money!
40:30 – Dealing with wrong decisions and their consequences
43:50 – Open to connecting with other athlete businesses
48:30 – Federations must be more open-minded about athletes’ futures
51:30 – The Danish Federation as a role model
55:30 – A look into Henrik's daily routine
01:00:30 – Constantly optimising as athletes and brands
01:03:00 – A message to the BWF: Join us on the podcast
01:05:30 – End of Podcast

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