Ep 25: Building The UK’s Biggest Badminton Retailer, Balancing Family & Business, Grassroots Support

Описание: In this episode of the Average Not Average Podcast, CK Yew and Viktor Axelsen chat with YC Lim and his son Yee Wai Lim about the evolution of YC Sports from a small badminton retailer to a major market player. They discuss balancing family dynamics in business, challenges as the official retailer of the Yonex All England, and the importance of personal connections with customers. The episode also covers the evolution of badminton, grassroots support, and personal stories that showcase the camaraderie within the badminton community.

Chapter Timestamps:
00:30 Introduction to the Guests
01:39 Family Dynamics in Business
03:40 The Evolution of YC Sports
09:41 Finding Niche Markets
19:17 Negotiation Strategies in Business
23:00 Sponsorship and Support in Badminton
28:22 The Importance of Grassroots Support
32:37 The Experience of Buying Rackets
40:59 Educating the Next Generation
42:07 Racket Customization and Customer Experience
46:03 Preparing for Major Tournaments
50:59 The All England Experience
56:47 Building Community and Grassroots Support
59:36 Entrepreneurial Mindset in Sports

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