Ask Me Anything: How to Set a Labor Rate That Actually Reflects Your Value
Автор: The Institute for Automotive Business Excellence
Загружено: 2026-02-11
Просмотров: 153
Описание:
Most independent repair shops are charging far too little for their labor, and it is quietly hurting their business.
In this Ask Me Anything style webinar, Cecil Bullard and Lucas Underwood will lead an open and honest discussion around one of the most critical and misunderstood decisions shop owners make: setting their labor rate. Too many shops price their labor based on fear, outdated benchmarks, or what nearby competitors are charging, instead of the real value they deliver to their customers every day.
This session will dive into why low labor rates devalue your expertise, limit your ability to invest in your team and technology, and ultimately reduce the quality of service you can provide. Cecil and Lucas will answer real questions from shop owners, challenge common pricing myths, and help reframe how to think about labor rate through the lens of value, professionalism, and long term sustainability.
If you have ever questioned whether your labor rate is too low, or worried about how to raise it without losing customers, this is a conversation you will not want to miss.
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