Mastering Digital Transformation | Answers With Ahava + Virna O'Brien
Автор: Aha Media Group
Загружено: 2025-11-24
Просмотров: 30
Описание:
Join Ahava Leibtag and her guest, Virna O'Brien, Director of Digital Services at UMass Memorial Health, as they discuss the pivotal role of language in digital transformation, patient-centric language in healthcare, and navigating large-scale website redesigns.
00:00 Introduction
00:17 The role of language in digital transformation
01:17 Content strategy and user experience
02:54 SEO and plain language in healthcare
03:18 AI and content writing
05:33 Balancing technical and human aspects in web rebuilds
07:03 Advice for marketers and continuous learning
14:45 Organizational structure vs. patient centricity
19:33 Contact Virna O'Brien
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