Future of Healthcare Marketing | Answers With Ahava + Kelli Buerger
Автор: Aha Media Group
Загружено: 2026-02-13
Просмотров: 21
Описание:
In this episode, Ahava Leibtag hosts Kelli Buerger, Director of Marketing at UChicago Medicine. They discuss the increasing importance of data access, the elusive goal of end-to-end attribution, and AI's role in enhancing marketing strategies. They also explore the practical challenges of data collection and AI validation in marketing efforts.
00:00 Introducing Kelli Buerger
00:15 Exciting future of healthcare marketing
01:14 Challenges and evolution in healthcare data
02:37 Defining growth in healthcare systems
04:44 Case study: orthopedic marketing strategy
07:37 Leveraging AI in marketing
10:33 Insight-driven launch decisions
16:01 Challenges with insurance and data capture
21:20 Connect with Ahava
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