The Evolution of Canadian Tire Corporation - The Brand-Driven CEO
Автор: Level5 Strategy
Загружено: 2024-08-22
Просмотров: 461
Описание:
A lot can change for an organization over the course of a century, but according to Susan O’Brien, EVP and Chief Customer & Brand Officer at Canadian Tire Corporation, maintaining the company’s core brand equities ensured that Canadian Tire never strayed from the thing that mattered to them most – Canadians.
In the latest episode of the Brand-Driven CEO, Level5 Founder David Kincaid interviews Susan as she explains how Canadian Tire has been able to adapt their business model and loyalty program over the course of the organization’s history to meet the needs of the modern consumer.
Stay tuned for the second part of this mini-series, where Susan dives deeper into how Canadian Tire leverages its deep understanding of Canadians to deliver the highest level of value.
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⌚ Chapters
0:01 Sequence
0:35 Introduction
1:21 History of Canadian Tire Corporation
3:20 Understanding Canadians through local entrepreneurs
5:04 Dealer Model
5:49 Evolving to the Modern Customer
6:42 Outro
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