LoyaltyOne Today and the State of Customer Loyalty Tomorrow
Автор: Level5 Strategy
Загружено: 2024-02-08
Просмотров: 73
Описание:
In our second episode, David Kincaid continues his conversation with Bryan Pearson, Former President & CEO of LoyaltyOne. He shares his perspective on the current state of customer loyalty in the North American market, how it will evolve in the future, and whether the fundamental thinking around loyalty programs at Air Miles continues today.
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About Level5 Strategy:
Level5 Strategy is a leading strategy and transformation consulting firm that helps our clients achieve profitable growth and a superior ROI by leveraging the power of their brand. We focus on four distinct yet interconnected core services: Insights, Strategy, Transformation and Customer Experience. Since our inception in 2002, Level5 Strategy has partnered with over 300 clients across B2B, B2C, government and not-for-profit sectors in Canada, the U.S. and other parts of the globe to navigate their most critical challenges and opportunities and to build and execute practical strategies that convert decisions into actions.
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Timestamps:
00:01 Intro
01:10 Air Miles Today
06:53 The current state of customer loyalty in the North American market
09:20 Creating a platform for dialogue in the industry
11:30 Staying current in technology
12:00 Outro
#BrandLoyalty #brandmanagement
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