How Community Managers Will Shape the Next Decade of Digital Culture | Sarah Bailey @ Loop: 2025

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Sarah Bailey, Co-founder and CEO at Open Format, shares how community managers can move beyond engagement metrics to build participation economies where contributions have visible, measurable value. With a background spanning innovation, leadership, and Web3 communities, Sarah presents a vision for transforming communities from passive audiences into active ecosystems where members are recognized and rewarded for the culture they create.
In this session Sarah shares:
✅ How to shift from measuring clicks and likes to tracking meaningful contributions that drive real growth
✅ The framework for identifying "unrecognized heroes" who create culture but remain invisible in reports
✅ Real-world examples from gaming (Roblox's [tag    / @roblox  ] billion-dollar creator economy) and global sports clubs redefining fan engagement
✅ Why Gen Z and Gen Alpha demand co-creation, not consumption, and how to design for it ✅ The opportunity to move from being moderators of activity to architects of culture
✅ Practical questions to audit your community: Who are your unrecognized heroes? What drives value but doesn't show up in dashboards?
KEY TAKEAWAY: The future of digital culture belongs to community managers who can design systems where contributions are not just happening, but encouraged, recognized, and rewarded.
TIMESTAMPS
0:00 - Introduction and the shift from clicks to contribution: Why traditional metrics miss the full story
8:35 - Gen Z, Gen Alpha, and the collapse of paid acquisition: The perfect storm for community-led growth
10:56 - What if we could measure meaningful contribution at scale across entire ecosystems?
13:14 - The invisible gap: Real builders of culture who go unrewarded in traditional systems
15:40 - Case study: Global football club transforming tens of millions of "rented" followers into owned community
18:05 - SaaS example: How community contributions could power adoption and loyalty
20:00 - Gaming and Web3: Where participation economies are already creating billions in value
22:24 - Reflection questions: Who are your unrecognized heroes and what do you wish you could measure? 23:50 - The turning point: Moving from moderators to architects of culture
25:35 - Q&A: Building reward and recognition systems that drive retention
About the Speaker:
Sarah is co-founder and CEO of Open Format - the AI powered CommunityOS.

About Loop Summit: Loop is a 24-hour global community summit hosted by CMX, Led by Community, and The Community Collective.