Using BISAC Merchandising Themes to Maximize Discoverability & Sales
Автор: Book Industry Study Group
Загружено: 2025-06-11
Просмотров: 122
Описание:
Subject categories do the heavy lifting in communicating book content to both machines and people.
In an era where visibility is key, use of BISAC Merchandising Themes can transform your approach to categorizing, promoting, and selling books.
This session, presented by Connie Harbison, Chairman of BISG's Subject Codes Committee, offers practical insights, strategic frameworks, and actionable tactics to help boost book discoverability across digital and physical channels.
Almost ubiquitous in the North American book industry — including most major publishers, retailers and distributors — BISAC Subject headings set the standards for book coding. The Subject Codes Committee maintains the BISAC Subject Headings, Merchandising Themes, and Regional Themes, while also providing guidance on the implementation and use of the lists by publishers, retailers, and other parties.
Learn more at bisg.org
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