96.9% of foreign businesses fail in Japan. Here's why
Автор: Build+ (formerly Wahl+Case)
Загружено: 2025-03-28
Просмотров: 333
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Why do so many businesses underperform in Japan?
That is what I wanted to find out when Nathan Hernig, founder of performance marketing agency Humble Bunny.
Nate gives us the market insights he has collected since accidentally starting Humble Bunny in 2009.
Here is what we cover:
0:00 Intro
1:07 What is the breakdown of the number of foreign businesses vs Japanese business
1:56 What are the biggest challenges that you have seen for brands entering Japan
3:29 How can you get brands to be successful?
6:04 What are the solutions?
7:40 What is the framework of localization?
9:10 How to drive decision
10:09 8 Lens of localization: 1st lens
10:50 Do these lenses apply to Japan only?
15:10 The 2nd lens of localization
18:47 The 3rd lens of localization
23:33 The 4th lens
26:38 the 5th lens
29:52 The 6th lens
30:28 The 7th lens
31:31 The final lens
32:59 Why 96.9% of businesses feel like they are failing
35:30 Where does the mentality of backing out of Japan come from?
Info on LocaRISE:
https://www.humblebunny.com/locarise-...
Nathan Hoernig's Linkedin:
/ digitalmarketingjapan
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