Influencer Marketing in Japan. An Interview with Hotice.

Описание: In this episode we sit down with Jin Hirota, Senior Account Executive at Hotice, to dive into Japan’s fast-changing influencer marketing landscape.

We cover everything from the latest trends like TikTok Shop and inbound travel campaigns, to what makes Japan a unique market for creators, and how Hotice is helping global and domestic brands succeed here. Jin also shares case studies with Marriott and Amazon, gives an inside look at Hotice’s culture and career opportunities, and tells his own story of moving from global corporations into the startup world.

This conversation will give you practical insights and a behind-the-scenes view of working in one of Japan’s most exciting industries.

About Hotice
Learn more about Hotice at https://hotice.jp/

About Jin Hirota
Senior Account Executive at Hotice
Connect with Jin on LinkedIn   / jin-hirota-a78b1916b  

Chapters
00:00 What is Hotice?
01:19 The Influencer Landscape in Japan
03:11 Platforms & Audiences
05:24 Winning Categories & Common Brand Mistakes
07:23 Hotice Services & What Sets Them Apart
09:33 Case Studies: Marriott, Amazon & Campaign Results
10:57 Company Story & Values
13:45 Work Environment & Day in the Life
17:10 Hiring, Growth & What It Takes to Succeed
25:59 Jin’s Career Journey
28:48 Advice for Global-Minded Candidates

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