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Reach in Marketing and Media: How to Calculate it and Why It Matters (
Автор: Mighty Roar
Загружено: 2019-04-08
Просмотров: 2861
Описание:
Reach is the number or percentage of people in your target audience reached by a single exposure – such as a radio spot, banner, or commercial – in a specified period of time.
Without a solid understanding of reach, the targeting options you select in your marketing may actually be working against you and an audience eager to hear your message may be excluded.
Read the full post here: https://mightyroar.com/blog/ad-math-r...
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