Net Promoter Score (NPS): How to Calculate it and Why It Matters (
Автор: Mighty Roar
Загружено: 2019-04-02
Просмотров: 832
Описание:
Each week on #AdMath, we break down a marketing metric in order to help you measure and get more out of your marketing.
Created by Bain & Company, the Net Promoter Score, or NPS, measures customer satisfaction. This proven metric revolves around one, simple question: on a 1-10 scale, how likely is it that you would recommend [brand or product] to a friend or colleague?
Your respondents will either be classified as Promoters, Detractors, or Neutral. From there, there’s just a little bit of #AdMath involved to determine where you stand.
See the full post at: https://mightyroar.com/net-promoter-s...
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