158: Is Your Work Valuable? (with Til Luchau & Whitney Lowe)

Описание: 🎙 Is Your Work Valuable? The Psychology of Perceived Value in Hands-On Practice



What makes clients value your work — and come back for more? Til Luchau and Whitney Lowe explore the results of a survey of over 2,000 practitioners to uncover the surprising psychology behind perceived value.



Spoiler: it's not just about results or price. Value is created in a reciprocal feedback loop between practitioner and client — shaped by confidence, preparation, communication, boundaries, and dozens of subtle signals clients pick up (consciously or not).



In this episode, they discuss:

The "chicken-and-egg" relationship between value perception and client outcomes

The famous "expensive pain pill" study and what it reveals about perceived value

How discount addiction undermines both value and client loyalty

The 9 ways to communicate value — from linens and punctuality to CE certificates and testimonials

Why going over time can actually diminish perceived value

How asking clients to invest effort (goals, homework, participation) raises their commitment

The importance of receiving the work you give — and what the survey showed

The surprising correlation between in-person CE hours and practice satisfaction 

The confidence paradox: does success breed confidence, or does confidence breed success?

Practical tips: where to start if you want to shift value perception tomorrow



Whether you're building a practice, thinking about pricing, or wondering why some clients don't seem to "get it," this conversation offers a roadmap for communicating value from the inside out.



✨ Resources

👉 Read the full article: Is Your Work Valuable? https://a-t.tv/articles/luchau_valuab...  

👉 Video version:    / @advancedtrainings  



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✨ Connect with us:

Til Luchau – https://advanced-trainings.com | Facebook (  / advancedtrainings  ) | Instagram (  / til.luchau  )

Whitney Lowe – https://academyofclinicalmassage.com | Facebook (  / whitneylowe  ) | Twitter (  / whitneylowe  )



📧 Email us: [email protected]




The Thinking Practitioner Podcast is intended for professional practitioners of manual and movement therapies — bodywork, massage therapy, structural integration, physical therapy, osteopathy, and similar professions. It is not medical or treatment advice.