It Is What It Is? From a Poor Town to Leading Paradigms in Cyber | Reuven Aronashvili | TEDxTechnion
Автор: TEDx Talks
Загружено: 2026-02-17
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NOTE FROM TED: This talk only represents the speaker’s personal views and business approach to cybersecurity. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/t...
"It is what it is." That is what people said in the rough neighborhood where Reuven Aronashvili grew up. It was a place where poverty was the norm and slipping into the criminal world was the easy way out.
One evening, debt collectors burst into his home and took the family TV while he was watching it. In that moment of silence, Reuven made a vow. He would not just survive. He would rewrite his fate.
In this electrifying talk, Reuven shares how he channeled that hunger to establish Israel's first military "Red Team" and founded a global cybersecurity empire. His message is a powerful formula for anyone who feels stuck. Be hungry, break the norms, and learn to fail forward. Reuven (Rubi) Aronashvili founded CYE after establishing the Israeli army's Red Team and pioneering cyber defense approaches, transforming from growing up in Akko's toughest neighborhood to becoming a global cybersecurity leader. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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