[Food & Beverage] Coca-Cola voice-activated ad: Say Yes to a Coke No Sugar! | JCDecaux Australia
Автор: JCDecaux
Загружено: 2017-07-03
Просмотров: 69937
Описание:
Coca Cola has teamed up with JCDecaux to offer consumers a free taste of their latest product, Coca Cola No Sugar.
This panel encourages passers-by to say ‘yes’ into a microphone on the panel which when triggered, dispenses a chilled bottle of the new Coke product.
This highly innovative panel gives consumers the unique chance to taste Coca Cola No Sugar for free purely based on saying ’yes’ into the panel and will be available for consumers from 27 June - 4 July in Pitt Street Mall.
This campaign is our first ever use of voice-recognition technology in the Out of Home arena and will definitely not be the last given the success of popular voice personalities including Siri and Alexa.
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