[Food & Beverage] Heineken challenges pedestrians for F1 tickets | JCDecaux Australia

Описание: JCDecaux’s Australian-first, experiential Out-of-Home campaign execution for Heineken has resulted in over 500 tickets being awarded in Melbourne to the 2017 Formula One Rolex Australian Grand Prix (F1), and another 180 people winning prizes in other states.

Heineken’s ‘virtual doorwoman’ – ex-Bachelor contestant Olena Khamula – was part of the More Than A Race campaign. The activation to promote”‘Heineken Saturday”aimed to drive awareness of the Heineken and F1 partnership and the 2017 Formula One Rolex Australian Grand Prix from March 23 to 26 2017.

The interactive screens appeared in high-traffic shopping and nightlife precincts in Brisbane, Perth, Sydney and Melbourne. At the nominated time, members of the public were able to interact via a live video stream with the ‘Heineken Hostess’. The Heineken Hostess invited passers by to prove they have what it takes to win tickets to Heineken Saturday at the F1.
The panels were equipped with a monitor, microphone, speakers and 4G modems to allow video conferencing back to an off-site studio in Sydney. The panels were also fitted with ticket dispensers which, from the studio, could be instructed to dispense tickets via the Heineken Hostess. A camera in the panels also read ID cards for proof of age.

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