The 4PL Mindset: Scaling Global Logistics Smarter | DELIVER Middle East 2026
Автор: DELIVER
Загружено: 2026-01-28
Просмотров: 18
Описание:
Scaling a modern brand globally often means working with multiple 3PLs — and with that comes fragmentation: duplicated contracts, integrations, carriers, SOPs, inconsistent customer experience, and limited visibility.
In this DELIVER Middle East 2026 breakout session, Nick Bartlett (Co-Founder & Director, Wayfindr) explains the 4PL mindset and why more direct-to-consumer brands are adopting control-tower operating models to scale faster and smarter. He outlines how a 4PL centralises accountability (“one throat to choke”), orchestrates warehousing, fulfilment, freight, customs, last mile, and returns through a unified layer, and uses technology to deliver consistent performance across regions.
The session also explores why neutrality matters (brand-first optimisation rather than asset-first priorities), what types of brands benefit most from 4PL, and why the Middle East is positioned for strong growth as both a launchpad for international expansion and a destination market for global entrants.
🔗 https://www.deliver.events/middle-east
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
