Retail Rewired: Unifying Supply Chain Execution | DELIVER Middle East 2026
Автор: DELIVER
Загружено: 2026-01-28
Просмотров: 23
Описание:
Retailers across the GCC are facing unprecedented operational complexity: more channels, more fulfilment options, higher customer expectations, and rising last-mile costs — all at the same time.
In this DELIVER Middle East 2026 breakout session, Alex MacPherson (Sr Director of Solution Consulting & Account Management, Manhattan Associates) explains why legacy, siloed supply chains are no longer fit for purpose — and how retailers can unify execution across order management, warehouse operations, transport, yard, labour, and stores.
The session covers the risks of fragmented systems and inventory, the role of orchestration (not just integration), and how a unified execution layer can protect SLAs, lower cost-to-serve, unlock store inventory, improve customer visibility, and enable AI-driven decisions — particularly during peaks and high-variability demand.
🔗 https://www.deliver.events/middle-east
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