Continental Chaos: GMs Failed Attempt to Conquer Europe
Автор: Ed's Auto Reviews
Загружено: 2023-10-27
Просмотров: 311909
Описание:
A classic car connaisseur takes a look at that time in the early 2000s when American General Motors decided to try it once again to conquer the European automotive market. This time, GM used an elaborate strategy consisting of rebadging and brand swapping, creating suchs wonderful cars like the Cadillac BLS using a Saab, and the Chevrolet Epica which was a rebadged Daewoo.
Alas, the crisis of 2008 and following recession made GM go bankrupt and the company decided to reorganize, and quit Europe for good. Or is it?
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