BRAZE EMAIL Part 1: Everything You Need To Know

Описание: Calling all Braze users! This video is a step-by-step walkthrough of the official Braze Documentation’s Email section — perfect for Technical Marketers who want to level up their email strategy.

Whether you’re setting up your first campaign or optimizing deliverability, this guide covers the essential topics you need to know — without the fluff.

In this video, you’ll learn:
How Braze handles email infrastructure
How to set up your email templates and headers
Best practices for deliverability
Key features like IP warming, link tracking, and compliance tools

📘 Based on the official Braze Documentation
📎 Useful for: Lifecycle marketers, CRM managers, Braze developers, and email specialists
📥 Want help with your Braze setup? Drop a comment or reach out!

Braze Email Part 2:    • BRAZE EMAIL Part 2: Everything You Need To...  
Braze Email Part 3:    • BRAZE EMAIL Part 3: Everything You Need To...  
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Chapters:
00:00 - About Email (overview and purpose of Braze's email channel)
01:31 - ESP Capabilities: Is Braze an email service provider?
03:02 - Email Setup: Getting started with configuration
04:33 - Setting Up IPs and Domains: Branded sender domains
06:04 - ESP/CDN Strategy: Who owns domain setup?
07:35 - Default Subdomains in Braze
09:07 - IP Warming: Gaining trust with inbox providers
10:37 - Reputation Risks: What happens if you mess up IP warming
12:08 - Marketing vs Transactional Email Behavior
13:38 - Managing Invalid Emails & List Hygiene
15:09 - Bounces, Typos, and List Quality
16:40 - Collecting Email Consent at Signup
18:10 - Global vs Subscription Group Settings
19:40 - Double Opt-In: Why it matters
21:13 - Creating Email Campaigns in Braze
22:44 - Drag-and-Drop Editor Basics
24:14 - Layout & Styling with the Editor
25:44 - HTML Editor: When and how to use it
27:17 - Advanced Blocks and Custom Modules
28:49 - Link Management Features
30:21 - Fixing Link Tracking Issues
31:52 - Personalization with Liquid Tags
33:24 - Conditional Logic in Email Content
34:55 - Internal Testing and Stakeholder Reviews
36:27 - Email Settings Page Walkthrough
38:00 - Preheader Text and A/B Testing Names
39:33 - Formatting the Preview Text Correctly
41:04 - Open Tracking Pixel Explanation

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