Why You're Terrible At Marketing | How to Fix It Before You Go Broke

Описание: Ever wonder why some remodeling companies dominate their market while you're scraping by for leads? It's not luck. It's marketing genius.
I'll never forget watching a window salesman get mobbed for autographs in a greasy diner in Detroit. This wasn't some celebrity - it was Brian Elias, owner of Hanson's Windows, who built an $80 million empire by absolutely destroying the competition in marketing. Not better products. Not better service. Better MARKETING.

Here's the brutal truth most remodeling company owners don't want to hear: Your marketing probably sucks. And it's not your fault.

In this episode, I break down the six critical business functions every home improvement company must master - and reveal why #6 (marketing) is the one that's killing your growth. Whether you came from sales or production (like 99% of remodeling business owners), you probably never learned how to write ads that sell, create websites that convert, or run campaigns that actually generate qualified leads.

I've been helping remodeling and home services companies generate 2-500 leads per month for over 30 years, and I've seen it all. The $100M companies with "Chief Marketing Officers" who are just glorified traffic cops. The business owners who think they can "just do SEO themselves" (spoiler: you can't, and you're getting destroyed). The thousands of cookie-cutter websites that all say "family-owned business proudly serving [your city] since [whenever]."

In this video, you'll discover:

✅ The 6 business functions that make or break remodeling companies ✅ Why sales guys and production guys always struggle with the same thing
✅ What I learned about marketing from serving on a murder trial jury (seriously)
✅ Why your "marketing person" is probably just coordinating tasks, not driving revenue
✅ The real cost of DIY marketing (hint: it's way more than hiring professionals)
✅ Why even experienced agencies score a 27/100 on website audits
✅ How Brian Elias became famous selling WINDOWS in Detroit

Your business is on trial every single day. If you're not presenting a compelling case to your prospects, you're getting a death sentence. Would you represent yourself in a murder trial? Then why are you handling your own marketing?

📖 CHAPTER TIMESTAMPS:

0:00 - The Window Salesman Who Became a Celebrity
1:45 - Brian Elias: The Marketing Genius You've Never Met
3:12 - The 6 Functions Every Remodeling Business Must Master
5:00 - Why Nobody Understands Marketing in This Industry
6:30 - The Murder Trial Marketing Lesson
7:45 - Why Your Marketing Isn't Your Fault (But It's Your Problem)
9:15 - The SEO Reality Check: We Sucked for 5 Years
10:00 - The 27/100 Website Score That Should Terrify You
11:30 - Stop Trusting Amateur Hour with Your Business
12:45 - The Price You're Paying Every Single Day

This is episode #2348 of the Level 10 Contractor Daily Podcast: Why You're Terrible At Marketing.

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Level 10 Contractor: https://www.level10contractor.com
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Rich Harshaw is the founder and CEO of Level 10 Contractor, a marketing agency for remodeling and home services contractors that specializes in generating 200 to 500 quotable leads every month—reliably, like clockwork. Rich has been in the business for over 30 years. He’s the author of Unlocking Unlimited Lead Flow, host of the Level 10 Contractor Daily Podcast, and has helped hundreds of contractors grow their businesses. Join hundreds of contractors who've broken through to $10 million and beyond.