Dealing With Crummy Internet Lead Services | Lead Aggregators Be Aggravating

Описание: You're not buying leads—you're buying a list of people who don't care that you exist.

Let's be brutally honest: You pay good money to Home Advisor, Modernize, or whatever lead aggregator is hot this month. The leads pour in. You call, text, email... send smoke signals... and get nothing but crickets. When you finally reach someone, they've already hired another contractor or they're just tire-kicking for ballpark prices.

Sound familiar? Here's the dirty truth nobody's telling you: lead aggregators sell the same lead to 13-22 different contractors at the same time. You're not getting exclusive access—you're entering a feeding frenzy where everyone's fighting for scraps.

In this episode, I'm pulling back the curtain on the lead aggregator industry and showing you exactly why these leads feel so crummy—and more importantly, what to do about it if you insist on buying them anyway.

Here's what you'll discover:

✅ Why Service Magic became Home Advisor (and why the rebrand tells you everything you need to know)
✅ The real math: Why that "$50 lead" is actually costing you $500-$1,000 per contact
✅ Why lead aggregator prospects are price-sensitive by design—and how their forms set you up for failure
✅ The 5-minute rule that makes or breaks your success with internet leads (ignore this and you're 100x less likely to connect)
✅ The 3 non-negotiable systems you MUST have in place if you're going to compete in the shark-infested waters of aggregated leads
✅ Why SEO and PPC are better investments than buying shared leads—and how to intercept those same prospects on YOUR site

Look, my advice is simple: Don't buy aggregated leads. But if you're going to ignore me and jump in anyway, you better bring your A-plus game. This isn't for the faint of heart or the poorly organized. You need lightning-fast response times, relentless persistence, and automated follow-up systems that would make a Fortune 500 company jealous.

The bottom line: Most contractors are better off spending that money on SEO and PPC to generate their own exclusive leads. But if you're determined to use aggregators, this episode will show you exactly how to mine gold from those leads instead of just lighting your budget on fire.

📚 CHAPTER TIMESTAMPS:
0:00 - Introduction: The Lead Aggregator Trap
1:23 - Service Magic, Gone Like Magic (The Rebrand Story)
3:45 - Aggregated Leads? More Like Aggravating
6:12 - Why You Should Avoid Lead Aggregators Altogether
8:34 - The Real Cost: $50 Per Lead = $1,000 Per Contact
10:18 - How to Fight If You Insist on Buying Leads
11:42 - #1: React Quickly (The 5-Minute Rule That Changes Everything)
13:56 - #2: Be Persistent (The 24-36 Hour Window)
15:20 - #3: Automate Your Follow-Up (CRM Systems That Actually Work)
17:45 - Final Thoughts & When Aggregators Might Work

This is episode #2341 of the Level 10 Contractor Daily Podcast: Dealing With Crummy Internet Lead Services.

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Rich Harshaw is the founder and CEO of Level 10 Contractor, a marketing agency for remodeling and home services contractors that specializes in generating 200 to 500 quotable leads every month—reliably, like clockwork. Rich has been in the business for over 30 years. He’s the author of Unlocking Unlimited Lead Flow, host of the Level 10 Contractor Daily Podcast, and has helped hundreds of contractors grow their businesses. Join hundreds of contractors who've broken through to $10 million and beyond.