Brand Endurance Strategy, featuring Olaplex CEO Amanda Baldwin

Описание: Bringing novel ingredient science to the consumer market is an opportunity, a challenge, and a risk. Turning that innovation into a brand that changes beauty consumer expectations and impacts an entire product category is an even greater undertaking. 


 


This week on the CosmoFactory podcast, we consider how ground-breaking brands can grow even after the hero innovation is normalized in the marketplace. Our guest is Amanda Baldwin, CEO of Olaplex, the hair care brand responsible for disulfide bond-repair technology. Founded in 2014, the US-based brand is popular with professional stylists and consumers alike. Baldwin previously served as CEO of Super Goop!, a brand credited with helping shifting consumer behavior toward daily SPF protection.


 


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ABOUT CosmoFactory


Beauty industry stakeholders listen to the CosmoFactory podcast for inspiration and for up-to-date information on concepts, tactics, and solutions that move business forward. CosmoFactory – Ideas to Innovation is a weekly interview series for cosmetics and personal care suppliers, finished product brand leaders, retailers, buyers, importers, and distributors.


 


Each Tuesday, CosmoFactory guests share experiences, insights, and exclusive behind-the-scenes details—which makes this not only a must-listen B2B podcast but an ongoing case study of our dynamic industry.


 


Guests are actively working in hands-on innovation roles along the beauty industry supply chain; they specialize in raw materials, ingredients, manufacturing, packaging, and more. They are designers, R&D or R&I pros, technical experts, product developers, key decision makers, visionary executives.


 


HOST Deanna Utroske


Cosmetics and personal care industry observer Deanna Utroske hosts the CosmoFactory podcast. She brings an editorial perspective and over a decade of industry expertise to every interview. Deanna is also Editor of the Beauty Insights newsletter and a supply-side consultant. She previously wrote the Global Perspectives column for EuroCosmetics magazine, is a former Editor of CosmeticsDesign, and is known globally for her ability to identify emerging trends, novel technologies, and true innovation in beauty.


 


A PRODUCTION OF Cosmoprof Worldwide Bologna


CosmoFactory is the first podcast from Cosmoprof Worldwide Bologna, taking its place among the best B2B podcasts serving the global beauty industry.  


 


Cosmoprof Worldwide Bologna is the most important beauty trade show in the world. Dedicated to all sectors of the industry, Cosmoprof Worldwide Bologna welcomes over 250,000 visitors from 150 countries and regions and nearly 3,000 exhibitors to Bologna, Italy, each year. It’s where our diverse and international industry comes together to build business relationships and to discover the best brands and newest innovations across consumer beauty, professional beauty, and the entire supply chain. The trade show includes a robust program of exclusive educational content, featuring  executives and key opinion leaders from every sector of the cosmetics, fragrance, and personal care industry. Cosmoprof Worldwide Bologna is the most important event of the Cosmoprof international network, with exhibitions in Asia (Hong Kong), the US (Las Vegas and Miami), India (Mumbai) and Thailand (Bangkok). Thanks to its global exhibitions Cosmoprof connects a community of more than 500,000 beauty stakeholders and 10,000 companies from 190 countries and regions.


 


Learn more today at Cosmoprof.com