Setting The Standard: Interview with Ian Barnard | Part 3 - Social Media
Автор: Freeform Fabrication
Загружено: 2023-10-27
Просмотров: 337
Описание:
In PART 3 of this insightful interview, Ian Barnard of ‘Setting The Standard’ and ‘Barnard Fine Jewellery’ reflects on his jewellery industry journey, attributing much of his success to social media platforms like Instagram and TikTok. He emphasises the pivotal role of these platforms in networking, skill-sharing, and problem-solving within the jewellery trade.
Ian explains an approach to selling online and his experience of what people expect to see in social media, stressing the importance of understanding the audience, their interests and their journey. He discusses the attraction to macro photos, the growing demand for experimenting with engraving tools and engaging in meaningful conversations with fellow jewellers.
Ian also offers practical advice for aspiring jewellers, emphasising the value of creating engaging video content and sharing documentary-style content vs direct advertisements of finished products.
Ian's Social's:
Instagram - @
Youtube - / @setting-the-standard
Website - https://www.barnardfinejewellery.com/
Courses - https://www.settingthestandard.co/store
Freeform's Social's and Contact Information:
https://mtr.bio/freeform_fabrication
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