Beyond Referrals for Accounting Firms - Watch the Recorded Webinar Session
Автор: Finsmart Accounting
Загружено: 2025-12-05
Просмотров: 37
Описание:
Referrals depend a lot on external factors - the relationship between the firm owners with the clients who are likely to refer, or the time they have.
As we progress into the next generation of accounting, referrals alone are not enough to ensure growth and scalability. You need to build an engine that is proven and, when executed correctly, has the potential to give the results you deserve.
Our recent webinar on Beyond Referrals - Building a Growth Engine for the Modern Accounting Firms explores that aspect.
With panelists Gaynor Hardy and Matthew May, and host Maanoj Shah, we explored:
✔️ Referrals alone will not sustain long-term firm growth.
✔️ Modern growth requires a clear Ideal Client Profile (ICP) and niche focus.
✔️ Sales must be a system — not a personality.
✔️ How structured outbound sales can drive predictable results
✔️ Marketing that works is targeted, message-driven, and rooted in client pain points.
This one-hour session was nothing short of insightful and gave a completely different perspective on marketing and sales for accounting firms.
Watch the recorded session now.
#livewebinar #paneldiscussion #beyondreferral #accountingfirms #salesandmarketing #growth
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