Why This World Cup Hits Different: Lessons for Brands, Marketers, Platforms

Описание: The 2026 World Cup isn't just the biggest sporting event of the year - it's a turning point for how fans watch, how creators broadcast, and how brands show up.

A single YouTube channel in Brazil just locked up all 104 World Cup games with ~2 billion BRL in sponsorship. Traditional broadcasters are scrambling. And the playbook that worked four years ago? It's already outdated.

Join us for a live conversation on what's changing — and what brands, rights holders, and marketing teams need to do about it before kickoff.

What we'll cover:
Why creator-led broadcasts are outperforming official channels on engagement
The shift from "eyeballs" to community — and why it matters commercially
How to design campaigns for chat, clips, and co-viewing (not just the linear feed)
Practical moves brands should make in the next 90 days

Your panel:
Neil Metzler — Moderator, Founder @ Omnisent Sports. Making attention and emotion actionable.
Amanda Brooks — Marketing Director, Livad. Career spent at the intersection of sports, gaming, and live streaming, helping brands show up where fans are actually paying attention.
Lara Barboza — Marketing Lead & Brand Builder. 12+ years in media ecosystems and cultural storytelling across Latin America and Europe, now helping AI and SaaS companies scale with purpose.

Format: 40 min panel + 15–20 min live Q&A. Bring your questions.

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