Strategic Alignment: Driving Success in Strategic Management
Автор: Management by Dr. Mitul Dhimar
Загружено: 2025-06-15
Просмотров: 68
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🎯 What is Strategic Alignment?
Strategic alignment is the process of ensuring that an organization’s goals, strategies, and resources are in harmony with its vision and mission. It helps different departments and teams move in the same direction, improving collaboration, efficiency, and overall results—crucial for long-term success in today’s fast-changing business landscape.
🌿 Dabur: A Case of Sustainable Alignment
Dabur provides a strong example of strategic alignment by integrating sustainability into its core business strategy. Through the use of renewable energy and eco-friendly packaging, the company aligns its operations with its nature-focused vision and global sustainability trends—boosting brand value while reducing its environmental footprint.
🚀 Driving Growth Through Alignment
In conclusion, strategic alignment ensures that every organizational action contributes to achieving the larger vision. By staying aligned, companies can promote sustainable growth, build a strong brand, and maintain a competitive edge in an increasingly demanding market.
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