What is Scenario Planning in Strategic Management? Explained Simply with example
Автор: Management by Dr. Mitul Dhimar
Загружено: 2025-06-22
Просмотров: 131
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This video is all about Scenario Planning is a powerful tool that helps organizations prepare for the future by exploring different possible outcomes. Rather than relying on a single prediction, it encourages flexible thinking by analyzing uncertainties and creating strategies that adapt to change.
🚗 Toyota’s Use of Scenario Planning
Toyota is a leading example of scenario planning in action. By anticipating possibilities like a shift toward electric vehicles or a global economic downturn, Toyota has successfully developed hybrid and electric cars. This approach helps the company stay ahead in a competitive and evolving market.
🌐 The Importance in a Changing World
In today's fast-moving business environment, scenario planning equips companies to deal with unexpected changes. It enables better decision-making and helps businesses stay resilient, competitive, and ready for whatever the future may bring.
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