How to Humanize Clinical Data: The "Listen First" Strategy

Описание: How do you turn complex clinical data into actionable insight for HCPs? In this episode of Transforming Medical Communications, Wesley Portegies is joined by Daniela van Eickels, Senior Vice President and Head of Medical Affairs at Kyowa Kirin, to share why great data isn’t enough, how pharma can better listen before it talks, and what it takes to truly humanize Medical Communication.

We’ll talk about:
Why listening precedes talking in Medical Communications
How to contextualize data without diluting it
How Medical Communication should differ between generalists vs. specialists

Cut Through the Noise. Elevate Your Strategy.
Are you guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive FREE 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

Reserve your session → Schedule now https://mce.global/consultancy

YouTube Chapters
[00:00] Intro
[00:57] From the Clinic to Medical Affairs
[03:52] Why Humanizing Data Starts With Listening
[09:29] The Evolving Role of MSLs
[13:19] Expanding HCP Engagement
[18:42] How Communication Should Differ Between Generalists vs. Specialists
[25:27] From One-Size-Fits-All to Personalization[29:53] The Omnichannel Challenge
[34:53] The Future of Medical Exchange