From Event to Strategy: Making Congresses More Impactful

Описание: Conferences are often treated like isolated deadlines: build the booth, deliver the poster, survive the week, move on. But what if congresses were designed as strategic engines for prelaunch readiness, scientific alignment, and long-term HCP engagement? In this episode of Transforming Medical Communications, Wesley Portegies is joined by Mathura Shanmugasundaram, the Director of Global Medical Communications and Medical Affairs for Neuroscience at Takeda, to discuss what a high-impact congress strategy actually looks like.

We’ll talk about:
How to define the true purpose of a congress before designing booths, symposia, or materials
Why congresses should be treated as part of a scientific communications continuum
How to integrate digital and on-site engagement into one seamless congress experience
How to use social listening and hybrid formats to extend impact beyond the show floor

Cut Through the Noise. Elevate Your Strategy.
Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

Reserve your session → Schedule now https://bit.ly/4n1R62l

Chapters
[00:00] Intro
[01:15] The Role of Congresses in Medical Affairs
[02:14] Why Congresses Should Be a Part of a Broader Journey
[03:56] How to Design a High-Impact Medical Congress Strategy
[06:13] Global Alignment and Local Adaptation
[08:38] How to Navigate Pre-Launch Communication Boundaries
[11:35] How Digital and On-Site Engagement Work Together
[15:16] The Value of Social Listening During Congress
[16:48] Claim Your 30‑Minute Consultancy
[17:30] The Role of Email in Congress Engagement
[18:01] How to Reach HCPs Beyond the Conference Audience
[20:19] What Meaningful Congress Metrics Look Like
[26:25] The Three Strategic Priorities for High-Impact Congresses