VaynerMedia’s Anthony Scarola is betting on a cleaner, greener supply chain
Автор: The Current
Загружено: 2026-02-03
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The programmatic supply chain is notoriously complex, which makes it even more interesting that it’s what VaynerMedia’s Anthony Scarola is most excited by.
Scarola, VaynerMedia’s programmatic lead and VP of media, is working towards a supply chain that’s cleaner, greener and shorter.
He spoke with The Current Editor-in-Chief, Stephanie Paterik, about simplifying measurement and being the programmatic lead at an agency known for social.
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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