Why Your Marketing Isn’t Working (And How to Fix It)

Описание: Think your marketing isn't working? You might be right—but probably not for the reasons you think. In this episode, B2B marketing expert Ben Miller reveals the real reasons your efforts are failing and how to fix them.

WHAT WE DISCUSS

Ever feel like you are pouring time, money, and energy into your marketing with very little to show for it? If you have ever said the words "marketing doesn't work for my business", this episode will change your perspective. The problem is rarely the discipline of marketing itself; it is almost always how businesses approach their B2B marketing strategy.

This week, Claire is joined by Ben Miller, a B2B marketing expert and Fractional CMO with over 20 years of experience across agency, in-house, and consultancy roles. Ben shares the explosive insights from his viral LinkedIn post that resonated with thousands of marketers and business owners. Together, they break down why a customer-centric marketing approach is essential and why the relentless "always be selling" mindset is actively damaging your brand and your long-term growth.

Throughout the conversation, Ben and Claire explore the crucial difference between marketing and sales, the importance of marketing patience in achieving a significant marketing ROI, and how to build powerful, collaborative agency relationships. They also demystify the role of a Fractional CMO and identify the ideal time for a scaling business to bring in senior-level strategic support. This episode is packed with actionable advice to help you shift your perspective and build a marketing engine that truly delivers results.



TIMESTAMPS

(00:00) - Introduction to Ben Miller and his 20+ years in B2B marketing (01:30) - The surprising reason you shouldn't always hire from within your industry (08:00) - The "Life's a Pitch" Mistake: Why you need to stop selling and start helping (10:00) - The 3% Rule: Why only a tiny fraction of your audience is ready to buy right now (19:30) - The Power of Patience: Understanding the long-term game of B2B marketing (27:00) - Are your agencies partners or suppliers? A crucial distinction for success (33:30) - What is a Fractional CMO and is it the right move for your business? (43:00) - Ben's one word for success: Persistence, and the one to put on ice: Procrastination


CONNECT WITH US

Ben LinkedIn   / benmillermarketing  
Ben website https://www.benmillermarketing.co.uk/
Claire LinkedIn   / iamclairemarshall  
Claire website https://brandmixology.co/