Hear from Assoc. Prof. Khim Yong Goh

Описание: 🎥 Hear from Assoc. Prof. Khim Yong Goh

Head of the Department of Information Systems & Analytics at NUS and faculty for the NUS Executive Master in AI & Digital Transformation.

Prof Goh’s research spans digital marketing, consumer behavior on social and mobile platforms, AI-driven product strategies, and advanced econometric methods. He has collaborated with organizations worldwide – from Singapore and China to the US – across sectors like e-commerce, social media, retail, government, and healthcare, translating data-driven insights into real-world impact.

His insights have been published in top journals such as MIS Quarterly, Information Systems Research, Management Science, and Journal of Marketing Research. This academic excellence has earned him accolades including the ICIS Best Overall Conference Paper Award (2022), the China Information Economics Society’s Young Scholar Award, and Singapore’s Public Administration Medal (Bronze) in 2025.

Beyond academia, Prof Goh is a trusted voice in industry, with perspectives featured by major media outlets like The Straits Times and Channel NewsAsia — bridging the gap between research and real-world application.
Watch the video for his insights.

As a core faculty member of the 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗠𝗮𝘀𝘁𝗲𝗿 𝗶𝗻 𝗔𝗜 𝗮𝗻𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 (𝗘𝗠𝗔𝗜) at the National University of Singapore, Prof Goh’s leadership exemplifies the calibre of expertise our students access — preparing them to harness AI and digital transformation for global impact.

Find out more: https://www.aidf.nus.edu.sg/executive...

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