Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader

Описание: In this episode of the Market Mentors podcast, Matt Dodgson is joined by Kartik Krishnan, a demand-generation expert with experience at Google, Onfido, CapDesk, Beamery, and Founders Factory.

Kartik shares his insights on how early-stage B2B tech startups can effectively balance demand generation and demand capture, overcome marketing challenges with limited resources, and build scalable go-to-market strategies.

He also dives into product-market-price fit, the role of AI in modern marketing, and how founders can structure their teams for long-term success.

They discuss:

01:21 Let’s Get Some Demand-Gen Terms Out of the Way
04:24 Why Do Early-Sage B2B Tech Startups Struggle With Demand Generation?
06:22 Focus on Finding the Right Audience or Inbound as Well?
10:07 What Channels Would You Recommend?
12:55 What About Qualifying Leads?
17:21 Product-Market-Price-Fit – Why Is This Important?
26:15 Budgeting for Experimentation
29:46 What Type of Marketer Should a Startup Hire First?
36:41 What Will Change for B2B Marketers in the Next 12–18 Months?

And so much more..

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world-class marketers to help them grow.