Key features and limitations | Google Meridian MMM
Автор: Recast
Загружено: 2024-03-13
Просмотров: 8977
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What do we think of Google Meridian?
There's a lot to like about Google’s Meridian MMM package, including its flexible model specification, propagation of uncertainty through the entire model, and estimation of parameters that allow for uncertainty.
However, practitioners should be mindful of some fundamental limitations carried over from LightweightMMM including Meridian’s lack of time-varying covariates, unclear handling of upper funnel vs. lower funnel channels, and more.
In this video, we dive into Meridian's key features and limitations.
We’ll be following Meridian closely and will update the following blog post as we receive updates and get access to the source code:
https://getrecast.com/google-meridian/
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