Webinar Recording: Leveraging Meta's Robyn for Effective Marketing Mix Modeling
Автор: Pricing and RGM Insider
Загружено: 2023-07-02
Просмотров: 959
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Unleashing the Power of Data-Driven Marketing in a Post-Cookie World
In a marketing landscape adapting to the demise of 3rd party cookies, making sense of your marketing channels is not just vital; it's challenging.
Marketing Mix Modeling (MMM) offers a strategic, comprehensive view of marketing performance, free from the constraints and challenges of cookie-based tracking.
We'll introduce you to Meta's open-source toolkit, Robyn, a powerful ally in the post-cookie era. It's making sophisticated MMM accessible and actionable, regardless of your business's size.
Robyn simplifies model building, hyperparameter tuning, and marketing spend optimization, providing a "good enough" solution resilient to the shifts in digital privacy.
Our webinar is perfect for analytically curious marketing professionals, data analysts, and aspiring data scientists navigating data-driven marketing in this changing landscape.
We'll demystify MMM, discuss the changing tides of digital marketing, and demonstrate how to leverage Robyn.
Join us to optimize your marketing strategies in the cookie-less era.
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