Why Do Behavior Change Attempts Fail? (And What We Can Do About It)

Описание: About Ken Resnicow, PhD:

Ken Resnicow is the Irwin Rosenstock Professor of Health Behavior and Health Education at University of Michigan School of Public Health and Professor of Pediatrics in the School of Medicine, the Associate Director for Community Engagement and Health Disparities Research at the University of Michigan Rogel Cancer Center, and Chief Scientific Lead at the University’s Center for Health Communications Research. His work over the past 30 years has focused on designing and evaluating behavior change programs for a wide range of health behaviors including smoking cessation, breast cancer treatment, genetic testing, COVID-19 vaccination, cancer screening, car safety, weight control, diet and physical activity, effective parenting, medical adherence, organ donation, substance use, youth violence and risk behaviors, gun safety, and accrual into clinical trials.



About the Sustaining Behavior Change Conference:
The Sustaining Behavior Change Conference grows from the belief that limitations in our ability to help people make lasting changes in their health-related behaviors is one of the greatest challenges to the well-being of our population. Whether it is adopting healthy eating and physical activity habits, or curtailing the use of unhealthy substances or behaviors, people seem able to initiate behavior change, but a range of forces typically lead to a return of previous behaviors.The Sustaining Behavior Change Conference assembles a group of leading scholars in a range of disciplines, including behavioral sciences, behavioral economics, marketing and neuroscience to share their insights and perspectives on this important issue. Our goal is to spur creative new thinking about how we might study and implement strategies that will foster effective long-term behavior change.



The Sustaining Behavior Change Conference is brought to you by the CU Anschutz Health and Wellness Center, Colorado NORC, and UAB NORC.



Anschutz Health and Wellness Center: https://anschutzwellness.com/

Colorado NORC: http://cunorc.org/

UAB NORC: https://www.uab.edu/norc/