How LMNT Turned Salt Into a 200M Business - A Marketing Case Study
Автор: Marketing
Загружено: 2026-02-13
Просмотров: 8
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Today we're breaking down the LMNT marketing playbook that led to them dominating the keto and wellness market.
We'll look at the crowded industry they entered, their contrarian marketing insight about who to target, the specific marketing tactics they used to scale, back it up with marketing research, and then give you the marketing playbook to apply this to your business.
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About the Marketing Podcast
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
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