Marketing News This Week: Meta's New Ad Channel, Google's Discover, and GEO

Описание: This is your Marketing News for the week of February 18th, 2026.

Here's the marketing headlines:

1) Meta just opened a brand new ad platform. Four hundred million users. Engagement rates that are crushing the closest competitor. And CPMs so low right now that I'd be shocked if they stayed there past this summer. If you run Meta ads, this is something you can act on this week.

2) Google dropped the most significant Discover algorithm update in years. First time ever that they targeted Discover specifically — not general search. The update has a clear winner and a very clear loser. We'll talk about which side your content is on.

3) A stat came out this week that reframes a large part of online marketing. More than one in three of your customers are no longer starting their search on Google. We'll talk about what they're doing instead, and what it means for how you build your marketing infrastructure going forward.

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About the Marketing Podcast
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.