Ep. 99: Scaling to $15M: The Waterfall Method with Anthony Karls

Описание: In this episode, Ruby Powers sits down with Anthony Karls (Sterling Lawyers) to break down the "Waterfall Method." Anthony explains why most firms fail to scale because they are "light in the middle"—trying to wear every business hat while practicing law. He shares his blueprint for predicting bottlenecks before they burn you out and explains why scaling actually requires more discipline and less freedom.

What we explore:
✅ The Right People in the Right Seats: Why attorneys are notoriously bad at sales and how to fix the consultation room.
✅ The Waterfall Framework: How to track your value stream to stop playing "whack-a-mole" with your firm's problems.
✅ PPF Goals: Using Personal, Professional, and Financial coaching to drive elite team retention and engagement.
✅ Strategic vs. Aggressive Growth: Why scaling requires more discipline and less freedom, not the other way around.

If you are ready to stop playing "whack-a-mole" and start building a predictable growth engine, this episode is for you.

📌 Connect with Anthony Carls: LinkedIn: Anthony Karls | Website: rocketclicks.com
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