Pre Probate Leads vs Probate Leads: How do you market to them and why cold calling isn't the best

Описание: #probate #preprobate #realestateleads Pre Probate Leads vs Probate Leads: How do you market to pre probate leads and why cold calling pre probates isn't the best use of marketing resources

This is a snippet from probate real estate coaching with Certified Probate Experts. Want to become a Certified Probate Expert? Visit ProbateMastery.com to learn more and enroll today - You'll be able to attend our very next weekly coaching session live when you do!

In 10 minutes, you’ll learn how to market to pre probate leads, where pre probate lists come from, and why cold calling pre probate leads yields fundamentally different results compared to cold calling probate leads. Probate Mastery founder Chad Corbett breaks down the psychology, pragmatics, and best strategy for inbound and outbound marketing for pre probate leads.

0:00 How to speak to probate leads through video marketing: Tonality
2:31 How do you market pre probate leads vs probate leads?
6:39 What are pre probate leads and how does a pre probate list get pulled?
7:38 Cold-calling probate leads vs. pre probate leads

IN A HURRY? Jump to 0:15 to hear Chad Corbett’s script for probate video marketing for your probate website.

Hook and intro for probate video script (for your probate website):

“'Listen, I understand that this might sound too good to be true and you may not trust it. Feel free to look around the site. We have reviews. If you would rather just talk to me right now, you can call the number below or click the button. Then you'll land right on my calendar and I'll call you at a time that works best for you. If you have a couple of minutes stick around right now, keep watching and I'll tell you why I drove out here today to make this video.”

Notable Quotes from this Training Highlight:

“You should earn the business and you should put something out there that makes them come back to you. Make it a complete inbound marketing strategy”

“With probate leads, you can operate under the assumption that this person has already to an extent processed the loss, to the extent that they've also gone to the probate court and they've sat down with a probate clerk. It's become less emotional and more logical. Now that doesn't mean it's not emotional, but it's less emotional than they were when they walked out of the funeral home because I've had time to process.”

We are posting this probate training highlight to help respond to general questions about how to approach pre probate leads and specific questions about using pre probate leads from All The Leads and Propstream. We want you to be able to market to possible motivated sellers in probate effectively, without risking your reputation or wasting targeted efforts to recipients who may not even be the decision makers for inherited property.


Learn the probate process, how to get probate leads and organize them, how to prospect personal representatives, go on seller appointments, and build an entire probate real estate business with the Certified Probate Expert course at https://ProbateMastery.com . You'll also get 13 probate letter templates, so no more getting stuck on a blank word document! You can start your lead gen right away.