Генеральный директор HUBLOT, «Чонгук». Много кумиров, но не популярен во всем мире.

Описание: Hallo allfriends,on march 7,recently
Hublot CEO Julien Tornare on choosing Jungkook as the brand's global ambassador in a country overflowing with pop idols: “There are a lot of pop idols here, but not many who are popular worldwide.”
In South Korea’s vibrant entertainment industry, the number of pop idols debuting each year is immense. Many of them achieve strong domestic success and build loyal fanbases within Asia. However, very few reach the level of recognition that transcends cultural and language barriers to become truly global figures. According to Tornare, Jungkook represents that rare category of artist whose influence extends far beyond the traditional boundaries of K-pop.
As a member of BTS, Jungkook has played a central role in shaping the global expansion of Korean pop music. His performances, musical versatility, and ability to connect with audiences across continents have made him one of the most recognizable figures in modern pop culture. Whether through chart-topping releases, sold-out stadium tours, or viral digital moments, his impact is consistently felt on a worldwide scale.
For luxury brands like Hublot, global relevance is essential when selecting ambassadors. The goal is not only to represent craftsmanship and prestige but also to resonate with diverse audiences across different markets. Jungkook’s massive international following, combined with his reputation for excellence and innovation, aligns closely with the brand’s identity.